Creating The Deermar: an oasis within urban life
Creating a tranquil escape in Brooklyn, one of the country’s most vibrant and energetic areas, seems like no easy task. However, Park Slope and the natural beauty of its streets and nearby landmarks stands out as the perfect locale to give life to the idea of creating an urban oasis. Read on to learn how we captured this neighborhood’s unique essence and transformed it into The Deermar: a serene haven for urban living, right in the heart of Brooklyn.
The Branding: Beauty. Nature. Proximity.
“Defining The Deermar began with recognizing its promise as an exceptional property in Park Slope. We enjoyed the challenge of weaving the building’s heritage, design, and function into a cohesive and appealing campaign narrative.”
Christopher Cortez, Principal, Cortez Groupe
Beauty
Right from its entrance door, The Deermar honors the heritage of its site where two deer sculptures once flanked the entryway. This emblem of the historic John Delmar Association marks the original clubhouse and meeting place for prominent 19th century Brooklynites.
Step inside to appreciate the beauty within this amenity-rich building with luxury finishes at every turn. A Lobby with a warm, inviting ambiance, leads out to a private Garden Lounge creating harmony between indoors & outdoors. The Sky Terrace offers access to coveted cityscape views,
Nature
The Deermar redefines living in Park Slope, one of Brooklyn’s most desirable neighborhoods. This new development on the corner of 4th Avenue & 9th Street offers much more than a place to eat and sleep. Live, work, and play in a perfect indoor/outdoor setting centered on an amenity-rich building that incorporates the biophilic design elements of open space, sunlight, and plant life. Park Slope’s leafy streets invite walking or biking to Prospect Park and easy access to the creative neighborhood’s cultural, shopping, dining, and entertainment options
Proximity
Park Slope’s bountiful greenery adds suburban calm to this dynamic urban community. Convenience is key with everything for a rich and connected life close by. Stroll or bike on tree-lined streets to experience Park Slope’s authentic neighborhood vibe. Relax and enjoy Prospect Park’s scenic beauty and recreational activities. Explore further afield with nearby highways and public transportation to the city and shore.
The Building: Intersection of Design and Culture
Design
Stemming from the structure of the building itself, glass walls converge with brick and mortar, forming a distinct Y-shape. Everything in the building’s design was conceived as a contribution of livable and workable art to the environment, responding to our own vision of what architecture should portray.
Culture
The Y shape symbolizes the intersection: classic values meet the modern mindset; culture meets design; a livable neighborhood meets an urban setting. As a building, The Deermar is a new and exciting landmark honoring the heritage of its original site. This location used to be a clubhouse and meeting place for prominent 19th century Brooklynites who would enter the club through the two deer sculptures that once warmed up the entryway.
“The Deermar was conceived as a manifestation of the intersection of Brooklyn’s historic Park Slope neighborhood and its progressive future. The base of the design is rooted in the historical context of tree-lined streets defined by brick facades and repetitive windows filtering out into the community, while the body rises and steps up to form a beacon that defines the future of Brooklyn and its limitless perspectives.”
Adam A. Naim, Principal, NA Design Studio
The Interiors: Built for You to Bloom
Homes
The Deermar’s residences are designed to capture and celebrate the urban lifestyle with environmental awareness, absolute comfort, and complete security. Each airy, light-filled apartment underscores the feeling of space and connection to nature outside the large windows. The carefully crafted design aesthetic makes each home a peaceful, welcoming sanctuary. (See factsheet).
Amenities
Smart and versatile, amenity-rich layouts include storage rooms, gym and yoga room, and the ultimate setting for work-from-home convenience.
The second floor offers a dynamic environment of Co-Working spaces and private booths with a vibe that sparks creative energy & productivity. Find a quiet moment in the Library or pick up a game of pool with friends in the lounge.
The Gym offers a serene environment to get your body moving no matter the weather outdoors. Or you can just take a break above the city pace on the Sky Terrace, where you can enjoy the sunbathing deck, play fetch on the turf with your pet in the fenced dog run, or relax under the shaded pergola while dinner cooks on the bbq. The rooftop haven is designed for de-stressing, casual living.
From work spaces to working out, relaxing in the library to walking the dog — all you need is here.
“We approached the design of The Deermar with the vast natural beauty of nearby Prospect Park and the classical architecture and quaint ambiance of Park Slope in mind to form its design concept. Combining warm, modern finishes with organic and nature-like patterns and intentional subtle pops of color, The Deermar radiates serenity and luxury in the heart of one of Brooklyn’s most beloved neighborhoods.”
Sara Ianniciello, Director of Design Whitehall Interiors
With nature meeting luxury in each of its apartments, The Deermar is undoubtedly a place for you to bloom.
